Digital Currencies

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When meme coins—crypto tokens that usually do not purport to have any utility but are often just a single digital image of a dog, frog, or celebrity—began to be popularized, many skeptics thought that they were a joke, primarily because there was no discernible value and because of the onslaught of seemingly bad actors who took advantage of small investors. This skepticism was most recently supported by the fiasco surrounding the “Hawktuah Girl” influencer, whose meme coin hit almost a half a billion dollars in market cap and then lost about 95% of its value within hours of reaching its peak, resulting in a lawsuit against her and the other promoters. Meanwhile, other meme coins, such as Dogecoin—an image of a cute dog—have enjoyed astronomical and sustained value, which, in the case of Dogecoin, is currently around $29 billion in market cap. President Trump’s organization sold a meme coin shortly before his second inauguration. He and his administration have been clear about seeking to create a more permissive, crypto industry-friendly regulatory framework in the U.S. Meme coins seem to be here to stay.

On February 27, 2025, the Division of Corporation Finance of the Securities and Exchange Commission (SEC) promulgated the division staff’s view that meme coins do not generally involve the offer and sale of securities under the federal securities laws. While the statement is merely a view of the SEC staff and is not thereby a law passed by Congress or a rule set by the Commission, this statement may signal the direction Congress and the administration intend to take on meme coins when legislation or rulemaking ultimately takes shape, as we expect this year.Continue Reading SEC Staff Says Meme Coins Are Not Securities

The start of 2023 hasn’t gone much better for the blockchain and cryptocurrency industry than the end of 2022 did. In declining to dismiss a case alleging that non-fungible tokens (NFTs) called Moments are considered securities, a federal judge held in Friel v. Dapper Labs that a lawsuit against the creator of the NBA Top Shot platform can proceed. By surviving the motion to dismiss, the Plaintiffs plausibly alleged that these NBA Top Shot NFTs, and only these NFTs, could be a security. While the first of its kind to hold that an NFT could be considered a security, this seemingly narrow ruling could have far-reaching implications for other NFT projects and marketplaces.

NBA Top Shot is an NFT platform, owned and operated by Dapper Labs, that allows consumers to buy, sell, and trade Moments (digital video clips of player highlights) on Dapper Lab’s Flow Blockchain. On February 22, 2023, the United States District Court for the Southern District of New York denied Dapper Labs’ motion to dismiss, holding that although “it [is] a close call and the Court’s decision is narrow,” Moments qualify as a security under the Howey test. In its decision to deny the motion to dismiss, the court focused on prongs two and three of the Howey test.Continue Reading Layup or Airball? Court Holds NBA Top Shot NFTs May Be a Security in Friel v. Dapper Labs

The SEC has rung the bell again on a celebrity touting a crypto token offering without adequate disclosure of a paid role. On October 3, 2022, the Securities and Exchange Commission released its order instituting cease and desist proceedings against Kim Kardashian and detailing Kardashian’s violation of Section 17(b) of the Securities Act (see Administrative Proceeding File No. 3-21197). Kardashian came under scrutiny from the SEC after she promoted EthereumMax Tokens (Emax Tokens) via her Instagram account in June of 2021, near the height of the cryptocurrency market, without making the proper disclosures. The SEC had previously fined boxer Floyd Mayweather and rapper DJ Khaled in 2018 for similar violations of the SEC’s “anti-touting” rules.Continue Reading Oops they did it again – SEC brings Crypto Anti Touting Action against another celebrity – this time Kim Kardashian

Last month, a bipartisan pair of senators released the first comprehensive cryptocurrency bill that, though it is unlikely to become law, will frame how Congress discusses future legislation. The sweeping draft from Senators Cynthia Lummis (R-WY) and Kirsten Gillibrand (D-NY), viewed as friendly to the crypto industry, defines digital assets and proposes a lighter-touch regulatory architecture, among the provisions that address current core cryptocurrency policy debates in Washington.

The Responsible Financial Innovation Act would settle jurisdictional battles among executive branch agencies by giving the Commodities Futures Trading Commission (CFTC) oversight over most digital assets and constraining the authority of the Securities and Exchange Commission (SEC), whose chairman, Gary Gensler, has taken a more combative stance toward the crypto industry. The CFTC would not have authority over digital collectibles or non-fungible digital assets, including NFTs. While NFTs are outside the scope of the current draft, a future proposal could alter the status quo.Continue Reading Bipartisan Bill to Regulate Digital Assets Introduced: Pathway to Comprehensive Regulation Remains Unclear, NFTs Not Addressed

This article was previously published on Venable’s All About Advertising Law blog.

A class action lawsuit filed against Kim Kardashian, Floyd Mayweather, and former professional basketball player Paul Pierce earlier this month underscores the need for celebrity endorsers to take care when they approach any endorsement activity in the cryptocurrency space.

The lawsuit alleges that the celebrities collaborated with Ethereum Max, a company offering ERC-20 cryptocurrency tokens (EMAX Tokens), and its executives to engage in a “pump-and-dump” scheme promoting investments in the company’s tokens. The complaint alleges that the three celebrity influencers misleadingly promoted EMAX Tokens to potential investors, touting the ability of investors to make significant returns due to the favorable “tokenomics” of the EMAX Tokens, when in fact the tokens were practically worthless. The class action alleges violations of California’s Unfair Competition Law, California’s Consumers Legal Remedies Act, aiding and abetting, and unjust enrichment/restitution.Continue Reading “Are You Guys Into Crypto???”: Celebrities Promoting Cryptocurrencies Become Class Action Targets