Fortnite: Battle Royale (Fortnite), the highest-earning game in 2019 at $1.8 billion, continues to drive the world of esports.1 Epic Games, its development company, provided $100 million in cash winnings for its summer World Cup, the finals for which took place at Arthur Ashe Stadium in July. The Sunday finale of the event was, according to Epic, the most-watched competitive gaming event (excluding China) of all time. 2 Part of the Fortnite game’s success is due to its creative and memorable celebratory dances known as emotes. Many of these emotes, often inspired by real-world examples from movies, TV series, and social media, enjoy a life beyond the game, as celebrities perform them and athletes use them to celebrate goals and victories.
This high level of success and popularity has inevitably also made the game an inviting target for litigation. In the past eighteen months, several cases have been brought against the company regarding some of the game’s most popular emotes. These cases provide insight for gamers and game developers into potential claims they may face and how to appropriately clear rights and avoid claims.