What Is RSL Media and Why Does the Human Consent Standard Matter?

On May 12, 2026, RSL Media launched as a public benefit nonprofit co-founded by CEO Nikki Hexum, Cate Blanchett, Doug Leeds, and Eckart Walther. Its mission is to make human consent machine-readable and discoverable to AI systems through the Human Consent Standard, which allows any individual to declare whether AI systems may use their creative works, identity, likeness, voice, characters, or marks. Endorsements from several famous actors and organizations, such as a major talent agency and the Music Artists Coalition, highlight this as one of the entertainment industry’s potential technological answers to unauthorized AI exploitation.

RSL Media builds on the Really Simple Licensing (RSL) standard, an open protocol launched in late 2025, enabling machine-readable AI usage terms for website content, now claiming support from over 1,500 publishers, brands, tech companies, and media organizations. While the original RSL addressed content at a specific URL, the Human Consent Standard applies to “the underlying work, identity, character, or mark itself, wherever it appears.”